The sleek new large format coffee table size catalogue with its black gloss snakeskin cover features an array of new and best-selling styles that range from edgier pieces with strappy accents and chains to flirty and classic bodices in an array of colors.
“Our 2014-2015 Collection catalogue theme takes us on a journey into a world of contrasts,” cited Dreamgirl Sr. VP of Merchandising and Design, Susan Feldman. “We love the mix between edgy and feminine – the look of leather, venise laces, sweet retro-inspired styling, flirty fringe, chains, crystals and studs. There is so much newness to delight and spark one’s imagination!”
Lingerie Collection Highlights for 2014-2015:
* Passionate pink color varieties are the true accomplices to fiery red lingerie this season. From Orchid to Pink and Raspberry to Fuchsia and Plum, the feminine color palette embodies the spirit of year-round sensuality and fun.
* Inspired by 2014 jewelry and runway trends, chains accents and strappy fabrications have taken on the Dreamgirl line by storm! The pairing of delicate mesh with gold chain fringe is a sexy take on the “hard vs. soft” theme for the season.
* New to the Collection Catalogue this year is a special section devoted to dancewear and hosiery styles that glow in black light. These styles were specially photographed and styled to capture the bright neon colors in black light, as it would in a club or other black light setting.
* Dreamgirl has expanded its successful line of club dresses to include an assortment of new fashion forward looks and styling details such as dangling chains, beads, foil, studs, cut outs and sheer illusion.
* Further expanded into this year’s Collection is an array of new and exciting garter belts to meet the consumer demand. With strappy accents, stretch lace and draped fringe, garter belts are becoming true stand-out statement pieces! These styles are packaged in our signature Red Diamond box and make for a perfect gift!
* Dreamgirl’s signature Diamond collection of packaged lingerie and dancewear continues to thrive with its graphically enhanced box with a bright white background, larger images on both the front and back, multiple plastic windows for easy viewing and a special “call out” banner to let the consumer know that there is an added value item with the lingerie such as an eye mask, wrist restraints or other soft fetish features. The Dreamgirl Diamond Collection consists of One Size Fits Most and One Size Fits Most Queen.
* For the 2014-2015 season, the White Diamond line of packaged bridal lingerie has been visually updated to feature a sparkling new diamond top and soft blue accents to highlight the bridal symbolism.
* Owing to the continued success of Dreamgirl’s Fetish Diamond
selection, the new line of fetish play styles feature more chains,
straps, wrist restraints, collars and paddles to appease a variety of
consumer preferences. These styles come packaged in our signature Red
Diamond packaging.
Dreamgirl International is one of the fastest growing costume and lingerie manufacturers in the world with 12 US Sales Representatives nationwide and over 20 International distributors. Renowned for creating innovative new concepts, the company launched industry changing designs such as the Light-Up, Reversible, Versatile, Convertible and the Quick Change costumes for women. In 2004, Dreamgirl introduced its luxurious coffee table look book and evergreen boxed lingerie program the Dreamgirl Diamond Collection, to resounding success.
For 2011, Dreamgirl expanded into a 93,000 square foot warehouse facility with increased automated fulfillment and shipping capabilities. Improved supply chain management has enabled the company to introduce products more often and ship faster to retailers. Utilizing Dreamgirl’s state-of-the-art B2B online platform, customers can log on 24/7/365 to check real time inventory, track PO’s and place orders. “Our organization continues to execute its business plan across all product categories and in all markets. I am extremely proud of our management, employees, sales representatives, distributors and vendor partners for their dedication and hard work in pursuit of our goals and vision. We are looking forward to an exciting 2014-2015 season,” cited Christopher Scharff, CEO of Dreamgirl International.
Source : Dreamgirl
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